TikTok Ramadan

About Ramadan
with TikTok

Ramadan is a pivotal moment for brands to connect meaningfully with consumers. Create meaningful engagements across Ramadan festivity by tapping into TikTok's joyful community and moments, and maximize your brand's campaign with the right strategy on TikTok to win the hearts and carts of consumers this Ramadan.

On-Demand
Indonesia Webinars

Ramadan Trends and Opportunities on TikTok

Naufal Deniza Brand Strategist, TikTok Indonesia

Find out TikTok's latest Ramadan trends and opportunities that your brand can tap in to when building your next Ramadan campaign.

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Ramadan Trends and Opportunities on TikTok



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Ramadan Creative Inspiration



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Ramadan Strategy and Solutions for Brands



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Marketing Leaders Panel: Ramadan Meaningful Celebrations on TikTok

Indonesia Insights

67%

TikTok users shop more for Ramadan

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75%

Use TikTok during Ramadan to find entertainment and inspiration

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52%

Have participated in festive activities on TikTok in Ramadan 2022

(Source: TikTok commissioned study, Sept 2022)

Ramadan 2023 Playbook

Ramadan 2023 Playbook acts as a guide for brands to transform Ramadan trends and opportunities through meaningful celebrations. Learn how your creative drive campaign success during Ramadan. Plan your Ramadan campaign strategically from Ramadan preparation to Lebaran with Shoppertainment on TikTok, where entertainment-first content sparks discovery and inspiration that leads to shopping.

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Ramadan 2023
Inspirations

tiket.com achieved
2.3x user growth from
the Ramadan Period

Ramadan is the key season for almost all brands. However, for OTAs like tiket.com, this year's Ramadan was a travel recovery where the government finally allowed Ramadan homecoming (mudik). tiket.com was riding on the moment through Ramadan Sponsorship #HiburanSeruRamadan and successfully amplified their brand presence on TikTok.

Bank BTN gained
11K new TikTok followers in Ramadan

PT Bank Tabungan Negara, one of the longest-established banks in Indonesia, stepped out of the box and turned to TikTok to build brand awareness and reach new customers in Ramadan, proving that even the so-called conservative bank can be on trend.

Speak to our TikTok for Business Partnership Team to Meaningful Celebrations this Ramadan!

About Ramadan
with TikTok

Ramadan is a pivotal moment for brands to connect meaningfully with consumers. Create meaningful engagements across Ramadan festivity by tapping into TikTok's joyful community and moments, and maximize your brand's campaign with the right strategy on TikTok to win the hearts and carts of consumers this Ramadan.

On-Demand
Malaysia Webinars

Ramadan Trends and Opportunities on TikTok

Shiying Hong Brand Strategist, TikTok SEA

Find out TikTok's latest Ramadan trends and opportunities that your brand can tap in to when building your next Ramadan campaign.

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Ramadan Trends and Opportunities on TikTok



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Ramadan Creative Inspiration



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Ramadan Strategy and Solutions for Brands

Malaysia Insights

65%

TikTok users shop more for Ramadan

-

73%

Use TikTok during Ramadan 2022 for entertainment and find inspiration

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48%

Have participated in festive activities on TikTok in Ramadan 2022

(Source: TikTok commissioned study, Sept 2022)

Ramadan 2023 Playbook

Ramadan 2023 Playbook acts as a guide for brands to transform Ramadan trends and opportunities through meaningful celebrations. Learn how your creative drive campaign success during Ramadan. Plan your Ramadan campaign strategically from Ramadan preparation to Hari Raya with Shoppertainment on TikTok, where entertainment-first content sparks discovery and inspiration that leads to shopping.

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Ramadan 2023
Inspirations

How vivo Malaysia win the hearts and carts during Ramadan with TikTok

Ramadan is the big moment of the year in Malaysia when every consumer acts with meaningful intentions from preparations to celebrations of Hari Raya. Let's look at the tips of how vivo Malaysia win the hearts and carts during Ramadan 2022 with TikTok.

How YSL Beauté Malaysia inspired Malaysians develop their best selves with TikTok

TikTok users look forward to celebrating more in the upcoming Ramadan, and TikTok is where they go for inspiration, activity ideas, and entertainment throughout the season. Let's look at the tips on how YSL Beauté Malaysia drove brand awareness and engagement among Malaysians in time for Raya.

Speak to our TikTok for Business Partnership Team to Meaningful Celebrations this Ramadan!

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