About Ramadan

The heart of Ramadan in Malaysia is a profound sense of community, reflection and celebration. Malaysians turn to TikTok for entertainment, inspiration, and to express shared values during this sacred month.

Join us celebrating Ramadan and discover how to unleash your brand’s potential on TikTok during the upcoming season!

On-Demand

Deep dive into Ramadan with TikTok sessions and gain insights to elevate your brand!

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Welcome to Ramadan Malaysia

Delilah Chan

It's time #ForYou to discover how content and community shape the Malaysian's Ramadan experience on TikTok.

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The Ramadan Story

Sea Yen Ong

Uncover the Ramadan journey and explore every micro-moment on TikTok, ideal for brands seeking authentic storytelling opportunities.

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Opportunities for Brands

Bianca Loo

Take a plunge into key verticals set to make waves during the TikTok Ramadan season, creating impactful and engaging experiences.

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Ramadan with Impact

Viony Handojo

Unlock the secrets of leveraging branding and performance objectives to drive holistic business value, expanding your reach and diversifying your audience.

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Winning Strategies for Ramadan – Panel Discussion

Ivy Yap

Hear firsthand from a leader of an established brand about how TikTok elevated their business during the Ramadan season.

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Winning Strategies for Ramadan – Media & Product

Ayeshah Mirzha

Get an exclusive sneak peek into TikTok's upcoming suite of products for 2024 and gain insights into cutting-edge media strategies for Ramadan.

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Play Ramadan Creatively

Irfan Khairi

Embark on a creative journey as we explore how brands and agencies can plan, diversify, and strategize their creativity in Ramadan with TikTok creative enablers.

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Closing

Kelly Umberfield

Get a swift recap of the exciting insights and highlights from the TikTok Ramadan 2024 event.

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Welcome to Ramadan Malaysia

8 min

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The Ramadan Story

9 min

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Opportunities for Brands

6 min

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Ramadan with Impact

9 min

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Winning Strategies for Ramadan – Panel Discussion

21 min

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Winning Strategies for Ramadan – Media & Product

14 min

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Play Ramadan Creatively

17 min

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Closing

2 min

Insights

TikTok inspires people in Ramadan

86%

are likely to buy something they saw on TikTok

86%

seek Ramadan-related inspiration content on TikTok

76%

say TikTok is a platform that celebrates creativity & culture during Ramadan

Ramadan Guides

Your complete guide to making the most of Ramadan on TikTok!

Activate your Ramadan campaign on TikTok!