~5 Stars
Store Rating
High-tier customer satisfaction
Success Stories
From traditional to high-tech:
Learn how Mewah Exclusive mastered the Ramadan rush
When other brands were simply gearing up for the festive season, Mewah Exclusive revolutionized the Ramadan period by combining AI technology with an "always-on" livestreaming strategy.
This local favorite transformed into a growing digital powerhouse by taking advantage of TikTok’s end-to-end ecosystem. Their success proves that when premium quality meets a tech-forward mindset, there is limitless potential on TikTok Shop.
Results that speak for themselves
5M+ MYR
Monthly GMV
Revenue achieved during peak season
Redefining content: AI innovation
meets emotional connection
Mewah boosted competitiveness by using AI to overhaul product catalogues, cutting photoshoot costs while maintaining high-end visuals.
They paired this technical efficiency with an early "Raya is Coming" sentiment, using festive nuances to build deep emotional bonds with their audience. This strategy transformed simple product showcases into a sentimental experience that resonated with viewers long before the holiday began.
The power of presence:
Consistency and affiliate growth
Visibility is the currency of TikTok, and Mewah dominated the feed by maintaining a 22-hour daily livestream schedule alongside multiple daily video posts.
They further scaled their reach through a robust affiliate network, ensuring their fresh designs were promoted by trusted local voices. This commitment kept the brand top-of-mind for every user throughout the season.
The game changer:
A full-funnel advertising strategy
The brand’s biggest success was being an early adopter of the “always-on” GMV Max strategy meaning they were able to secure lower costs for their ads, before Ramadan rush. By combining awareness ads with TikTok's full branding solution, they effectively tracked and retargeted engaged viewers. This data-based strategy transformed people who were previously only interested in topline sales, helping set records for the channel.
Let's celebrate heartfelt moments and mindful connections on TikTok this Ramadan season. Seize the opportunity and prepare for Lebaran by fostering relevance with your audience through impactful content and ads. Stay ahead by adopting TikTok’s best practices and leveraging platform trends to make this Ramadan a success.