CELEBRATING CREATIVITY, COMMUNITY, AND BEYOND

CELEBRATING CREATIVITY, COMMUNITY, AND BEYOND

About Ramadan

The heart of Ramadan in Malaysia is a profound sense of community, reflection and celebration. Malaysians turn to TikTok for entertainment, inspiration, and to express shared values during this sacred month.

Join us celebrating Ramadan and discover how to unleash your brand’s potential on TikTok during the upcoming season!

On-Demand

Deep dive into Ramadan with TikTok sessions and gain insights to elevate your brand!

Welcome to Ramadan Malaysia

Delilah Chan

Head of Brand and Growth Partnerships, SEA, TikTok

It's time #ForYou to discover how content and community shape the Malaysian's Ramadan experience on TikTok.

The Ramadan Story

Sea Yen Ong

Head of Channel Revenue Partnerships, SEA, TikTok

Uncover the Ramadan journey and explore every micro-moment on TikTok, ideal for brands seeking authentic storytelling opportunities.

Opportunities for Brands

Bianca Loo

Country Lead, Channel Revenue Partnerships, Singapore, Malaysia & Philippines, TikTok

Take a plunge into key verticals set to make waves during the TikTok Ramadan season, creating impactful and engaging experiences.

Ramadan with Impact

Viony Handojo

Measurement Lead, SEA Brand and Growth Partnerships, TikTok

Unlock the secrets of leveraging branding and performance objectives to drive holistic business value, expanding your reach and diversifying your audience.

Winning Strategies for Ramadan – Panel Discussion

Ivy Yap

Digital Marketing Manager, Spritzer Bhd

Gary Ng

Co-founder, ZUCCA

Kelly Umberfield

Country Lead, Brand Partnerships, Singapore & Malaysia, TikTok

Hear firsthand from a leader of an established brand about how TikTok elevated their business during the Ramadan season.

Winning Strategies for Ramadan – Media & Product

Ayeshah Mirzha

Country Lead, Client Solutions, Singapore, Malaysia & Philippines, TikTok

Get an exclusive sneak peek into TikTok's upcoming suite of products for 2024 and gain insights into cutting-edge media strategies for Ramadan.

Play Ramadan Creatively

Irfan Khairi

TikTok Creator

Patricia Goh

Country Lead, Channel Revenue Partnerships, Singapore, Malaysia & Philippines, TikTok

Embark on a creative journey as we explore how brands and agencies can plan, diversify, and strategize their creativity in Ramadan with TikTok creative enablers.

Closing

Kelly Umberfield

Country Lead, Brand Partnerships, Singapore & Malaysia, TikTok

Get a swift recap of the exciting insights and highlights from the TikTok Ramadan 2024 event.

Welcome to Ramadan Malaysia

8 min

The Ramadan Story

9 min

Opportunities for Brands

6 min

Ramadan with Impact

9 min

Winning Strategies for Ramadan – Panel Discussion

21 min

Winning Strategies for Ramadan – Media & Product

14 min

Play Ramadan Creatively

17 min

Closing

2 min

Insights

TikTok inspires people in Ramadan

86%

are likely to buy something they saw on TikTok

86%

seek Ramadan-related inspiration content on TikTok

76%

say TikTok is a platform that celebrates creativity & culture during Ramadan

Source: TikTok commissioned study on behaviours during Ramadan, MY, Sep 2023

Playbook

Get full access to Ramadan insights with TikTok here on our Playbook!

Activate Ramadan Campaign on TikTok