>40M
Views
Massive nationwide reach
Success Stories
Milo's 75th Anniversary strategy during Ramadan: Serving the perfect blend of nostalgia and TikTok trends
Milo brought families together to celebrate 75 years in Malaysia by blending its nostalgic heritage with the fast-paced energy of TikTok.
During the Ramadan and Raya season, the brand launched a heartwarming campaign that bridged the generational gap through emotional storytelling and creator partnerships. This campaign proved that a legacy brand can remain the talk of the town in the digital era by perfectly balancing relatable content with high-impact advertising.
Results that speak for themselves
22s Avg.
watch time
Captivating audience attention
7.2%
VTR
High-quality content that sticks
Connecting generations with
real stories
Milo touched hearts by sharing a nostalgic story of a father and son, highlighting the beauty of family and festive traditions. This emotional approach worked because it wasn't just an ad; it was a celebration of timeless bonds that resonated with viewers of all ages. By focusing on these special family moments, Milo successfully boosted brand love and reminded us why it has been a part of our family traditions for so long.
Powering up with creators and Spark Ads
Instead of traditional commercials, Milo teamed up with popular creators to tell authentic stories. Using Spark Ads, the brand amplified these creator videos, making the content feel like a genuine recommendation from a friend rather than a corporate message. This strategy built deep trust and encouraged the community to join the conversation, turning passive viewers into active fans.
Winning the feed with strategic visibility
To ensure maximum visibility during peak festive moments, Milo used a smart mix of TikTok’s best ad tools to keep the momentum going. They started strong with Top Feed for instant massive visibility, then stayed relevant using Auction Reach and Video Views to keep showing up in the right moments. This clever timing ensured Milo remained the go-to brand from the first day of fasting all the way to the Raya celebrations.
Let's celebrate heartfelt moments and mindful connections on TikTok this Ramadan season. Seize the opportunity and prepare for Lebaran by fostering relevance with your audience through impactful content and ads. Stay ahead by adopting TikTok’s best practices and leveraging platform trends to make this Ramadan a success.