How vivo Malaysia win the hearts and carts during Ramadan with TikTok
Ramadan is the big moment of the year in Malaysia when every consumer acts with meaningful intentions from preparations to celebrations of Hari Raya.
In 2022, TikTok users constantly come to TikTok for Ramadan inspiration and entertainment with 3.8x uplift in video views (vs Ramadan 2021) and 2.8x uplift in videos published (vs Ramadan 2021). After two years of hybrid celebration, consumers are planning to bring the Ramadan spirit to life with more gatherings, togetherness, shopping, traveling, and celebrations!
Let's look at the tips of how vivo Malaysia win the hearts and carts during Ramadan 2022 with TikTok.
  | 100KProfile Followers1stin Gross Merchandise Value (GMV)660K+Page View>340Products Sold |
Tip #1: Take advantage of evolving trends: Online Shopping
Malaysians are turning to e-commerce for their daily needs, a habit picked up during the height of the Covid-19 period. As more Malaysians embrace the digital lifestyle and shift to online shopping, it was crucial for vivo to meet the users’ needs and provide a seamless purchase journey for them.
vivo Malaysia identified that TikTok Shop would bring joy and convenience to their consumers to explore their product offerings. They were quick to set up their catalog on TikTok Shop, allowing the users to discover their products and purchase them by showcasing their products on vivo’s TikTok profile.
They utilised Live Shopping Ads to interact with viewers and shared more information about the different smartphone series. vivo also made multiple teaser creatives showcasing the discount promotions to entice users to join the live sessions.
Products Used:
TikTok Shop: Let your customers discover and buy your products the fun way.
Live Shopping Ads: Allow sellers to market their products directly to consumers.
Tip #2: Leverage on entertainment first content sparks discovery and inspiration that leads to shopping
TikTok and its community are reshaping the way that people discover new products and shop. With shopping embedded with entertainment and creative, users discover, experience, and buy in one stop. Video Shopping Ads gave the brand the opportunity to interact directly with its audience, answer their questions, and ultimately drove sales.
vivo ran Video Shopping Multi-SKU ads to increase product awareness of their new X80 5G launch, as well as to drive awareness of the past series. Video Shopping ads allow the users to cart out directly from the video itself, which has brought a lot of convenience to users.
Product Used:
Video Shopping Ads: Enable customers to buy products directly from the ad.
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